I did not know then but I surely know now that it can be challenging to grow sales, particularly for a new eCommerce store. You would think the hardest part is for the retailer to launched their online fashion boutique.Well that's not the case, the next step is much harder and can be frustrating. This step is looking at ways to grow your store in the very competitive fashion eCommerce sector. So that is why I thought I would offer some advice from my experience in this eCommerce world. Check out tips for growing online fashion boutiques that will help increase conversions, grow traffic, improve customer retention and ultimately boost sales.
One of the easiest ways to grow your business is making use of your social media. You need advertising and loads of it and we all know that can be an expensive marketing strategy, so why not make use of any and every free publicity that you can get your hands on. Make sure you post content consistently. Studies have shown that different audiences react to different posting frequencies, so make sure you are testing the optimal frequency with your own audience or look at the engagement levels in comparison to posting frequencies of your competitors for some guidelines.
Use as many social media as you can and POST EVERYDAY if you can.
There are loads of apps that you can find in the app store free/paid that helps in engaging your customers. They offer campaigns service from collecting email addresses of people who want to get early access to the launch of a new app, service or really anything. The special thing about these apps is that they can integrate social process which is a very powerful component that can be used to turn a regular promotion into a viral marketing channel to help drive traffic and sales.
Offer free shipping.
Offering free shipping can be a small way to begin to build relationships with your customers. You can offer free shipping over a certain purchase amount or on special items. Regardless of your company policy, the value of free shipping is clear to the customer. It entices shoppers to make a purchase.
In addition, offering free shipping can reduce the amount of abandoned shopping carts in your store. I learned the hard way by the enormous amount of abandoned cart I had. Many customers get to the checkout phase and are dissuaded by the additional shipping cost. In the long run, free shipping can turn a casual shopper into a lifelong customer.
Share previous customer reviews.
When you’re selling online, customers can’t touch and feel your products. Instead, they have to rely on reviews to ensure they’re making the right choice. For this reason, it’s important to share customer reviews and experiences on your website and social. Prospective customers want to see real people using your products and the only way they can see that is from their testimonies. As much as you may want to filter the bad reviews, DON'T.
Collecting customer feedback plays a major role in the success of your business. Your customer is a reflection of the state of your business. You need to find out what they want and like.
Customer feedback is a gold mine for how you should shape your business and marketing. Every customer is different and who can best tell you about your business than your customers. It gives you an insight to your customers views and feelings about their experence and and feelings about you business/product etc. Where are you losing people in your sales funnel.
With the right feedback, you’ll be better equipped to adjust and implement changes in a way your customers will appreciate.